Why are we the way we are? Genetics, nature, experiences and many others affect the way we interact with others. Interactions in the physical world influence our opinion about people such as with design of their dress, and in the digital world, it’s the visual designs that interact with the user on company’s behalf.
Design is not just a word, but a medium of interaction
Everything we see or build, need this first step of interaction and DESIGNERS are the ones who help us interact in an easy and better way.
How a designer mind works
If you are going to deliver high value to your product, the first thing you need to do is to solve your customer problems and how you are going to improve the business by doing so.
Here designers think of the WHY that forces user to visit again until they form a habit. It’s also equally important to analyze how big of a human problem they are solving by putting intelligence in finding who all are going to use the product. This is how a designer mind works, but what is the process they follow for building this interaction.
Design is the perfect amalgamation of science and art
Research – Discovery is the most important stage in building a product; it helps you in finding the right requirements for the right people at the right time. The information is enormous and generally raw, so a designer has to sift through them to identify the problem, understanding the needs of customers and how best to help them meeting their goals.
Identifying the problem – Designers can find probable loopholes and eliminate the preconceived ideas about the product. It will also help in discovering that innovative feature that separates a great design from average.
Designers know that if users don’t immediately understand the value, THEY ARE DONE!
Determining a visual approach – Once designer gets a deeper understanding of the product, it’s time to start building information architecture of the gathered information in a format, which is easier for user to understand. Then Wire frames are built, a visual representation to guide through the navigation and to define the hierarchy of design.
Refining and testing – When the data and visual storytelling takes shape into a design, designers refine it based on usability testing and customer feedback. Designers then evaluate it and give final touches matching the customer requirements.
Designers are unusual people, the creative geniuses behind a successful product
Design is not about picking the right shade of blue or red for your graphics. It’s about solving business problems and making customers fall in love with product by delivering amazing user experiences.
When you read it, you forget it, but once you see it, it stays. You must master design to achieve the full potential of your customer experience.