2017 has been touted as the year of artificial intelligence and machine learning. With Amazon, Apple, and Google aggressively pumping their resources and money in these technologies, automation will soon find a mainstream entry in consumer products and web design is no exception. The idea has been attempted by a few risk takers in the past. However, now design giant Adobe is vouching for AI and automation and bringing it to wide range of products. Let’s explore what this mayhem is all about?
Adobe’s plans for AI and Web design
A couple of weeks ago, Adobe unveiled its latest pet project of applying artificial intelligence and automation to graphic and web design. It’s backed by its machine learning program Sensei, an AI and machine learning framework providing image matching and document sentiment and analysis. Adobe will debut it at the Sneaks competition. On the facts front, 60% of projects featured at Sneaks find their way to real Adobe products sooner or later.
Adobe will integrate tools that automate designers tasks such as image recognition, cropping photos, and even designing web pages. This project might soon find its way into the Adobe Experience Manager CMS and may follow to other Adobe products too.
So, what’s in the bucket?
Adobe wants to help its corporate clients in offering uniform experiences across all devices, different platforms, and channels beyond the traditional web, mobile, and social content. This includes investing a lot of resources in AI and machine learning to tap into smart-home, advertising, call centers, and touchscreen kiosks. This will help large enterprises to quickly and affordably generate customized content. With personalization and automation, they can make content relevant to individuals.
Personalization is emerging as a determining factor in the space of web design where enterprises are struggling to build tailor-made experiences for customers. The new project is tapping on the customization aspect of web design. It will help designers in deciding the layout, colors, photos, and photo sizes on the basis of the input. AI will make design recommendations for the web page, proposing various design elements to the user.
It includes automating the image recognition techniques and basic photo editing such as cropping. Customization will become breezy as AI will use the existing photos from the clients’ database and their metadata. It then layers them into Adobe’s CMS and makes recommendations on elements.
However, it‘s a human augmented design and therefore designers can manually override the recommendations suggested by AI. The San Jose giant is slowly sneaking Sensei into popular Adobe products. It has already debuted into the creative cloud, assisting users with image recognition and editing facial expressions.
Sensei has potential to solve design problems by offering uniform experiences and automating small tasks in design. This will make customization and personalization easy for customers. The Sensei integration into experience manager is only focusing on small jobs like cropping photos and minor visual modifications. However, Adobe has long term plans to bring about innovation in experience manager through Sensei.