LEADS… the most sought after, greatly desired and always in vogue. Someone rightly said that your business is as good as the leads you generate, but the truth is, getting leads is one of the planet’s most difficult jobs ever. Why most of the companies do online lead generation so poorly? Because creating a website and promoting it, is usually not enough, you need a dedicated lead generation platform to do wonders for your business.
Before we go any further, so what exactly is a LEAD. Let’s refer it as a contact that’s interested in your company’s offering, it could be services or products. There are hundreds of articles getting published every day to guide you with the best way to generate leads, but it’s a tough nut to crack. With different marketing efforts, you will be successful in bringing them to your website. But your UX should motivate them to fill out the form, share contact details or pick a telephone to dial you.
Websites have been always favored by businesses and mobile apps have failed to garner an enthusiastic response for lead generation. You can build a lead generation website using any of the platforms. While WordPress is the quickest, Drupal is most powerful. But there’s a staggering 1.5 billion people who enjoy the mobile experience and you need something to get the best of both worlds. Progressive web apps could be your answer.
So, what’s progressive web apps technology? It blends the web’s best-rated features to make websites feel more like native mobile apps. If you are looking for more information on the pros and cons of PWA, then we have written a piece on our blog earlier. Here’s why we believe Google’s pet PWA could be the future of lead generation websites.
#appyness – Welcoming mobility for your websites!
No doubt websites are best for lead generation, but we can’t argue the fact that smartphones are gaining more popularity these days because people prefer the mobile experience. PWA brings the appyness to the lead generation websites. It looks exactly like native apps, as being built on the Application Shell Model. The icons, color schemes, navigation, and interaction everything gives you an app like experience.
#progressiveness – Wherever you go, we follow!
Nowadays websites are highly responsive and try to adapt to the features of device’s form factor and size. However, PWA is a step ahead and takes advantage of the user’s browser. In the second visit, web apps are launched in fullscreen mode without displaying a URL and users can also control the screen orientation thanks to Web Manifest.
But PWA is not limited to just user’s browser, but also getting to know your customers over time, their habits, budgets, priorities, demographics, pain points, and feedback. If you ask your visitors to fill a long form in their first visit, then they will probably leave the process in the middle. With PWA, you can provide them with a short form first and engage them subsequently in sharing more information over the time. This also involves helping them with their unfilled forms with information entered by them over them time.
#discoverability – You were caught!
Native mobile apps are not that effective when it comes to being discoverable in search engines. This is a major damper for marketing efforts, which is a crucial element of lead generation. PWA, however, are discoverable by search engines and can be promoted and optimized in the same way as websites. As PWAs are still websites in the shell of mobile apps, they have a URL or link that can be shared and bookmarked on various sites. You get the traffic generated through promotion, unlike mobile apps where you will be redirected to an app store with a prompt to download the app.
#connectivity – Meet me offline tonight!
Websites are better than mobile apps for lead generation in terms of most of the features. However, mobile apps perform better when it comes to limited or no connectivity. This is where PWA can come to website’s rescue. Service Workers make PWA connectivity independent so websites can load faster even on slow networks. You can even use Splash screen to hide the slow loading of the home screen.
#re-engagement – See you again!
You can install a PWA on the home screen of your device. When you tap on the shortcut, it opens the PWA in the fullscreen mode in the browser. While engagement features are good, re-engagement is far better with PWA push notifications. Alerts and reminders increase engagement with users. Similarly, sharing real-time updates pointing to new content such as audio, video, downloads, newsletters, webinars, and blog posts.
#freshness – In all this chaos, we found safety!
Content is pretty big deal for lead generation websites, a big motivator to convert visitors into clients. Unlike mobile apps that need bug fixes and releases to push new content, you always get fresh content in PWA due to the automatic update process of Service Workers. Moreover, web apps served via TLS (a service worker requirement) prevents tampering of content. So PWA powered lead generation websites always keep your valuable customer data safe.
The bottom line is…
Smart businesses want to leave no stone unturned for their lead generation activities. All love mobile apps as they are quite fast and painless. However, limit your marketing efforts as there are no shareable links. There’s an instant dropout if customers decide to not download your app, a huge setback to all promotion. PWA makes life easier by packaging mobile experience with all the exciting features of websites. We give a thumbs up to PWA for online lead generation activities. After all, it’s all about delighting your customers(or, to be customers), what about you?
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